Everyone dreams about making money while they sleep. A few people take action to do just that.
One of the easiest ways to start making money passively is to sign up for Google Adsense, an ad serving application run by Google Inc., where bloggers and website owners enable text, image, and video advertisements on their websites. The advertisements administered by Google generate revenue on either a per-click or per-impression basis.
To use Google Adsense in your Avon business, you can create a blog or a website, then sign up to have ads populated to your beauty website that just happens to also be selling your Avon products.
In this way, your site functions not only to sell your Avon opportunity, but also to generate an additional stream of revenue for your efforts.
A second way to harness the power of the internet is to use Google Adwords. In this case, you're paying for advertising for your business based on clicks.
It works like this according to Google:
You always pay the lowest amount possible for the highest position you can get given your Quality Score and CPC (cost per click) bid. To find this amount, we divide the Ad Rank of the ad showing beneath you by your Quality Score, then round up to the nearest cent (we show this part of the formula as "+ $0.01" to keep things simple).
For search pages, Ad Rank is calculated by multiplying the matched keyword's CPC bid by its Quality Score. For Display Network pages, Ad Rank is calculated by multiplying the ad group's Display Network bid by its Quality Score.
Actual CPC = (Ad Rank to beat ÷ Quality Score) + $0.01
When you purchase Google ads, you don't pay unless someone clicks on your ad. The best way to get the most for your advertising dollars is to test your ads to see if the keywords you're using are working hard for you.
Google Adwords recommeds the following when selecting keywords for your ads:
It's essential that your keywords are relevant and high-quality. Overly general keywords will make it difficult to reach potential customers, and your advertising will probably be less profitable.
Here are the top three tips to help you improve your keyword quality:
- Choose your keywords carefully. Make sure they're specific and directly relate to the theme of your ad and the page you are directing your customers to. Keywords of two or three words tend to work most effectively.
- Include relevant variations of your best keywords, including singular and plural versions. If applicable, consider using colloquial terms, synonyms, and product or serial numbers.
- Be specific. Keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted.