The finest tool still needs a man who knows how to use it. ~ Napoleon Hill.
I like this quote, primarily because it applies to the vast array of social media that assaults consumers daily. I use the word assault consciously because our use of Twitter, Facebook, FriendFeed, etc., is an attack on our time.
Don't misread this statement. I didn't say social media has no value. But the way it is used most often is oppositional to getting rich, to accumulating wealth.
Most social media users make a mess of their opportunity because they don't understand how to use the tool or misuse it, ie., spam their would-be prospects.
Anyone who has a Twitter account can relate to receiving followers who post nothing more than tiny urls for products they don't want or don't need.
So how does this apply to making money with Avon?
As I mentioned in an earlier post, making money with Avon requires not only product knowledge, enthusiasm, and salesmanship, it requires focus and strategy. When you are a small business or brand, which here means limited resources and time, you need to do one thing and do it well.
Scattershot efforts will produce scattershot results.
The simplest solution is to use an application or software that will allow you to build automated posts and to post to multiple social networks. One of the easiest ways to do this is to link your blog to Facebook and Twitter so that one post shoots to all three.
- Don't spam
- Be relevant
- Offer valuable information
Tip: If you decide to make automation a part of your long-term strategy, remember that you want to be human rather than robotic.