Numi Organic Teas to offer complete line of specialty teas to US
June 19, 2009
Premium-quality tea purveyor Numi Organic Tea will display its complete line of organic puerh teas – a first-to-market offering in the U.S. – at the world’s leading culinary and specialty food trade show, NASFT Fancy Food Show in New York City, June 28-30.
Numi’s Organic Puerh offerings include six varieties of bottled Puerh iced teas, including five varieties of Puerh tea blends and one Rooibos Herbal blend; four varieties of bagged Puerh tea; and a traditional Puerh brick.
Puerh (pū-ĕr) is an ancient healing tea known for its medicinal properties and rich taste. Numi’s Organic Puerh comes from 500-year-old wild tea trees grown in China’s pristine Yunnan Mountains.
The maturity of these trees yields a superior tasting tea compared to younger pruned bushes. Unlike traditional teas that are oxidized, Puerh undergoes a unique fermentation process resulting in a bold, earthy flavor with hints of malt and elevated levels of antioxidants.
Puerh can be compressed into bricks and aged, like fine wine, for months, years or even decades. This increases its value, health benefits and premium taste.
“We wanted to bring the wonderful flavor and health benefits of Puerh to the U.S. marke,” said Ahmed Rahim, CEO and Alchemist of Numi Organic Tea.
“We therefore decided to offer our Ready-to-Drink lineup as blended teas, combining some of Numi’s most popular flavors – Moroccan Mint and Earl Grey, for example – with Puerh to make it instantly accessible and innovative,” Rahim added.
Independent Oxygen Radical Absorbance Capacity (ORAC) tests have shown that Numi’s Organic Puerh tea averages 32 percent more antioxidants than green tea, the Numi CEO said. Numi’s bottled Organic Puerh teas yield an average of 50 percent higher antioxidants than leading competitive bottled tea brands, he added.
Numi Organic flavors include: Mango Passion Puerh Black Tea, Earl Grey Puerh Black Tea, Magnolia Jasmine Puerh Green Tea, Peach Nectar Puerh Green Tea and Moroccan Mint Puerh Green Tea.
In addition, Honey Lemon Rooibos Teasan is available as an herbal, caffeine-free option.
Barely sweetened with honey, agave nectar and/or organic cane sugar, the blended teas have a suggested retail price of $2.49 per recyclable glass bottle.
Numi Organic Puerh tea bags are available in Chocolate Puerh, Emperor’s Puerh, Magnolia Puerh and Mint Puerh in boxes of 16 full leaf tea bags for suggested retail price of $8.99.
Numi’s Organic Aged Puerh Brick breaks off into twelve portions for easy steeping. Suggested retail price is $12.99 for up to 48 servings.