The French Laundry offers BMW concierge service
September 09, 2010
Yountville, CA – Chef Thomas Keller today announced a partnership with BMW of North America, creating a concierge service at his acclaimed restaurant, The French Laundry, featuring the BMW ActiveHybrid 7.
The partnership announcement was made from the BMW Championship at Cog Hill Golf & Country Club in Lemont, IL. Chef Keller was a guest at the tournament, played yesterday in the
BMW Championship Pro-Am Tournament, which pairs 70 of the world’s top professional golfers with amateurs.
To celebrate partnership, Keller crafted a seasonal, BMW-inspired recipe for The French Laundry dinner menu the evening of the announcement. The dish is Four Story Hill Farm Apple Fed Pork Loin with Bratwurst, Braised Red Cabbage, Apple Dumplings and Grain Mustard Sauce.
Keller and his staff were inspired by BMW’s Bavarian roots and wanted to create a delicious dish reminiscent of the foods from this area.
“As a BMW owner for more than 32 years, I’ve always appreciated the brand’s attention to precision and detail because my very first vehicle was a BMW 320i,” said Keller. “At The French Laundry, we’re always seeking out ways to heighten our guests’ experience."
The new BMW concierge service at The French Laundry will be offered to restaurant guests on a limited basis as available.“The number one hobby and interest of BMW customers is fine dining, which makes a partnership with Thomas Keller and The French Laundry a natural fit,” said Tom Kowaleski, Vice President Corporate Communications, BMW of North America.